While tossing around the idea of starting this holistic insurance agency I spontaneously sat down with the closest writing utensil and paper to better understand my intentions. These are the words that came out, leading to the birth of One Generation:
Intention: What are my intentions? Why do I want to start this business? – I want to start this business so I can achieve my personal legend… I don’t know what this business will lead me to but I know that by taking this leap of faith it will set me on my path to achieving my personal legend. I have hopes that this company will do much more than provide quality representation for personal and commercial (insurance) needs. I have hopes that it can change an outdated industry and provide an example for other companies to follow. This example will include a new quality of life and work flow balance that won’t interrupt, rather encourage employees and clients to seek their own personal legends or satisfaction in life. INTEGRITY, HONESTY, and COMPASSION will be the core elements of this company in its operations and they will be seen rather than written. They will be seen by action. Acts of unwavering integrity in all interactions. Acts of diligent honesty in all communications. Acts of generosity and fierce benevolence to leave a permanent effect on my community and the entire world.
-Anthony DeConti
